Facebook Image & Video Sizes (2026)
Facebook supports a wide range of content types from feed posts to cover photos and event banners. Each placement has specific dimension requirements for optimal display.
Facebook Quick Reference Cheat Sheet
| Content Type | Dimensions | Aspect Ratio | Max File Size |
|---|---|---|---|
| Feed Post Best | 1080x1350 | 4:5 | 30MB |
| Story Best | 1080x1920 | 9:16 | 4GB |
| Reel Best | 1080x1920 | 9:16 | 1GB |
| Cover Photo | 820x360 | 82:36 | 100MB |
The Golden Format for Facebook
While Facebook supports many shapes, the Feed Post format at 1080x1350 is currently the highest-performing layout for visibility and user engagement.
Fills the screen optimally on mobile devices.
Avoids platform-specific UI overlays in safe zones.
Provides the cleanest base for the platform's compression algorithm.
All Facebook Dimensions
Feed Post
Popular1080×1350
Tip: Facebook adopted Instagram's 4:5 ratio for feed — vertical images now take up more space and perform better than the old 1200x630 standard.
Story
Popular1080×1920
Tip: Facebook Stories are full-screen vertical. Avoid placing text in the top 14% — that area is covered by your profile info overlay.
Reel
Popular1080×1920
Tip: Facebook Reels cross-post easily from Instagram. Use the same 9:16 asset for both platforms.
Cover Photo
820×360
Tip: Displays at 820x312 on desktop and 640x360 on mobile. Design with a safe zone of 640x312 to ensure nothing important gets cropped.
Profile Picture
360×360
Tip: Displays as 176x176 on desktop and 96x96 on mobile. Upload at 360x360 for sharp rendering on high-DPI screens.
Event Cover
1920×1005
Tip: Event covers are wide — almost a 2:1 ratio. Place key info like date and title in the center third for best visibility.
Group Cover
1640×856
Tip: Group covers crop differently on mobile. Test your design on both desktop and phone before uploading.
Video Post
1280×720
Tip: Upload in 1080p or higher. Facebook will create multiple quality versions, but it can't improve a low-resolution source.
Why Quality Sizing Matters for Facebook
Facebook renders content differently on desktop and mobile, and using incorrect dimensions means your images may be cropped unpredictably across devices. In 2026, Facebook's algorithm uses technical quality as a direct ranking signal.
Content renders differently on desktop and mobile
wrong sizes get cropped unpredictably
Cover photos display at different aspect ratios on phones versus browsers
Optimizing your content for Facebook ensures your visuals remain sharp and professional across all devices.
Small images look pixelated; oversized files get heavily compressed with visible artifacts
Optimizing your content for Facebook ensures your visuals remain sharp and professional across all devices.
Facebook Optimization Pro Tips
Switch from landscape (1200x630) to portrait (1080x1350) for feed posts — Facebook now favors the same vertical format as Instagram.
Cover photos look different on desktop and mobile. Use the safe zone of 640x312 centered within your 820x360 design.
Upload the highest resolution possible for video — Facebook re-encodes everything and higher source quality means a better final result.
Use PNG for graphics with text and sharp edges. Use JPG for photographs to keep file sizes manageable.
Expert Insights & Editorial Notes
"Facebook shifted feed image recommendations from landscape (1200x630) to portrait (1080x1350) in late 2025, matching Instagram's format. Older guides still cite the landscape size, but portrait now gets more feed real estate."
"Cover photos are the most-cropped asset on the platform. Facebook renders them at 820x312 on desktop and 640x360 on mobile — the safe zone is just 640x312 pixels, so keep all critical branding within that area."
"Native video uploads consistently outperform shared YouTube or Vimeo links in reach. Facebook deprioritizes posts that drive users off-platform."
How to Use These Sizes
Find Your Content Type
Browse the cards above to find the specific content type you're creating — feed post, story, reel, or profile picture.
Note the Dimensions
Copy the exact width, height, and aspect ratio. Use these when exporting from your design tool or camera app.
Resize & Publish
Use our free image resizer or your preferred tool to match the dimensions, then upload with confidence.
Recommended Tools Need more help with Facebook? Check out our free tools:
Looking for sizes for other platforms? Visit our complete Social Media Sizes Guide covering all 8 major platforms.
Platform Changelog
- 2026-02-23 — Initial publication with all current Facebook dimensions and specs.
Facebook Sizes FAQ
What is the best image size for Facebook in 2026?
The most recommended size for Facebook is 1080x1350 (4:5) for Feed Post. This format provides the best visibility and engagement on the platform. Check the full list above for all supported content types and their specific dimensions.
What aspect ratio should I use for Facebook?
Facebook supports multiple aspect ratios depending on the content type. The most commonly used ratios are: 4:5 for Feed Post, 9:16 for Story, 9:16 for Reel. Using the correct aspect ratio prevents automatic cropping that can cut off important parts of your content.
What is the maximum file size for Facebook?
File size limits on Facebook vary by content type: 30MB for Feed Post, 4GB for Story, 1GB for Reel, 100MB for Cover Photo, 100MB for Profile Picture, 100MB for Event Cover, 100MB for Group Cover, 4GB for Video Post. Staying under these limits ensures your uploads process quickly without compression issues.
What video format does Facebook support?
Facebook supports MP4 as the primary video format along with MOV. Story: Images: 5 seconds, Videos: up to 120 seconds. Reel: 3-90 seconds. Video Post: Up to 240 minutes. Upload at the highest quality possible — the platform will re-encode your video for optimal delivery.
How often does Facebook update its image sizes?
Facebook occasionally updates its dimension requirements, usually a few times per year. We monitor these changes and update our guide accordingly. Check the "Last updated" date at the top of this page to see when we last verified these specifications.
Guides for Other Platforms
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BlueSky
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YouTube
5 content typesSchedule Your Perfectly Sized Content
Now that you know the right dimensions for Facebook, use Tactic Social to schedule and cross-post your content across all platforms.
- Cross-post to 8+ platforms at once
- Built-in image resizing
- Schedule content in advance
