Social Media Image & Video Sizes Guide (2026)
Every dimension, aspect ratio, and file limit for 8 major platforms. Updated regularly with pro tips to make your content look sharp everywhere.
At a Glance: 2026 Size Cheat Sheet
Updated Feb 2026| Platform | Profile Pic | Feed Post (Best) | Story / Reel / Shorts |
|---|---|---|---|
 Instagram | 320x320 | 1080x1350 (4:5) | 1080x1920 (9:16) View Guide → |
 Facebook | 360x360 | 1080x1350 (4:5) | 1080x1920 (9:16) View Guide → |
 TikTok | 200x200 | 1080x1920 (9:16) | 1080x1920 (9:16) View Guide → |
 X (Twitter) | 400x400 | 1200x675 (16:9) | N/A View Guide → |
 LinkedIn | 400x400 | 1200x627 (1.91:1) | N/A View Guide → |
 Threads | 320x320 | 1080x1350 (4:5) | 1080x1920 (9:16) View Guide → |
 BlueSky | 1000x1000 | 1000x1000 (1:1) | N/A View Guide → |
 YouTube | 800x800 | 1920x1080 (16:9) | 1080x1920 (9:16) View Guide → |
* Table shows the most popular formats. Click a platform below for complete technical specs.
Understanding Aspect Ratios
Different platforms favor different "shapes." Here's how the most common social media aspect ratios look in the real world.
Vertical / Story
TikTok, Reels, Shorts
Portrait Feed
Instagram & Facebook
Square
Classic Feed & Profiles
Landscape
X, YouTube, LinkedIn
Platform-Specific Size Guides
Select a platform for full specs & pro tips TikTok
3 content types X (Twitter)
6 content types Threads
4 content types BlueSky
4 content types YouTube
5 content typesThe 3 Big Benefits of Correct Sizing
Social media is no longer just "upload and pray." To win in 2026, your technical specs must be perfect.
Avoid Aggressive Compression
Every platform compresses your uploads to save bandwidth. If your source image is the wrong size, it gets double-processed — leading to "crunchy" artifacts, color banding, and blurry text.
Maximize Screen Real Estate
In the feed, pixels are gold. Using a 4:5 portrait instead of a 1:1 square on Instagram gives you 20% more physical screen space. That's 20% more time a user spends looking at your brand before scrolling.
Prevent Content Cropping
X (Twitter) and LinkedIn use automatic cropping algorithms that often cut off faces or critical call-to-action text. Sizing correctly ensures your primary message is always visible in the timeline.
Why Use This Guide
Always Current
We track platform changes and update dimensions regularly so you don't have to guess.
All Platforms, One Place
8 platforms and 40+ content types covered — stop searching across multiple sources.
Pro Tips Included
Beyond just dimensions — actionable tips for image quality, compression, and engagement.
Need to resize images for a specific platform? Try our free image resizer tools: Instagram, Facebook, X (Twitter), and Threads. Upload any image and export it at the exact dimensions each platform requires.
Social Media Sizes FAQ
What are the most common social media image sizes?
The most universal sizes are 1080x1080 (1:1 square) for feed posts, 1080x1920 (9:16 vertical) for Stories, Reels, and Shorts, and 1080x1350 (4:5 portrait) for optimized feed posts on Instagram, Facebook, and LinkedIn. However, each platform has unique requirements for covers, banners, and profile pictures.
Do all social media platforms use the same image dimensions?
No. While there is some overlap (especially for vertical video at 9:16), each platform has unique requirements. For example, X (Twitter) favors 16:9 landscape for post images, LinkedIn uses 1.91:1 for feed posts, and BlueSky has a strict 1MB file size limit. Always check platform-specific guidelines before uploading.
What happens if I upload the wrong image size?
Most platforms will automatically resize, crop, or compress your image to fit their requirements. This often results in blurry images, cropped text, or awkward compositions. Uploading at the correct dimensions ensures your content looks exactly as you intended.
How often do social media image sizes change?
Platforms update their size requirements periodically, sometimes without announcements. Major changes happen a few times per year. We update this guide regularly to reflect the latest platform specifications — check the "Last updated" dates on each platform page.
Should I use JPG or PNG for social media images?
Use JPG for photographs and images with many colors — it produces smaller files with minimal visible quality loss. Use PNG for graphics, logos, and images with text — it preserves sharp edges and supports transparency. Most platforms convert everything to JPG internally, so JPG is usually the safer default.
What video format works best across social media platforms?
MP4 with H.264 encoding is the most universally supported format across all major platforms. Use a resolution of 1080x1920 for vertical video (Stories, Reels, Shorts, TikTok) and 1920x1080 for landscape video (YouTube, LinkedIn, Facebook). Keep bitrates between 8-12 Mbps for the best quality-to-file-size ratio.
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